Gift Cards... Not Just For the Holidays!
You
know what they are, you know how to use them, but did you know your institution
could have their own?
Today, gift cards are becoming as popular as the home PC. Gift cards can be purchased for practically anything from dining, clothes, and car service to bungee jumping and body piercing. Studies have shown that the use of gift cards has consistently increased year after year. In early 1998 gift cards were virtually unknown, today, gift cards are purchased by over 45% of the population. Additionally, gift card purchasers generally spend more on a gift card then they would if they had just given cash to their recipient. Let's face it, the days of cash being the best form of payment, and receiving that unwanted bright pink shirt with yellow polka dots is over. Today, with the capabilities of gift card programs, you can give the gift you know the recipient will want and use.
So,
why not bring that added revenue and convenience to your institution? Gift cards
can be used for dining, vending, campus stores, gift shop, printing, laundry
services, fitness centers, or anywhere your card is currently accepted.
Gift cards are great for:
- Students or co-workers to give each other or their professors or managers
- Parents to give their children for a birthday, or just for additional campus spending
- Staff incentive awards
- Personnel or Faculty for outstanding achievement gifts
- Creative fundraising for Institutional or Campus activity groups
The
gift card can have multiple uses, is convenient, and helps increase revenue
by allowing the users to spend more money on site. They can be purchased in
designated increments and can be designed to meet your personal requirements,
including displaying your logo or mascot.
Setting up a gift card program is easy to do and even easier to market. Once the word about this exciting new gift card program gets out to the prospective user it will be a self-seller for your site!
For Card Design, and details about ordering, contact Casey Wooldridge at 607.330.7508 or cew@cbord.com
